Silver Atena sponsors Rudi Seher Motorsport

Full throttle employee engagement – Silver Atena, specialist in safety-related electronics and power electronics, is the 2018 racing season sponsor for the Rudi Seher Motorsport Team. Part of the Assystem Group, the company supports the racing team as their Premium Partner and uses the events for employee engagement activities.

Rudi Seher Motorsport has been involved in the construction and maintenance of racing vehicles for about 30 years. In addition, the team offers the complete “racing service” at the racetrack.

Team Principal Rudi Seher has a wealth of experience with over 400 races, including twice the Le Mans 24 Hours and 17 times the Nürburgring 24 Hours, and he is a true team player.

“In racing, as in our business, it's all about performance”, says Josef Mitterhuber, Managing Director of Silver Atena Electronic Systems Engineering GmbH. “We are happy to sponsor Rudi Seher, a team that has long been a passion for motorsport. And we enjoy using the events as an internal incentive and recognition for the services of our highly motivated employees.”

As the main vehicle, a BMW M3 is already driving successfully in the BMW Challenge 2018. The races take place predominantly on the German traditional race tracks such as Hockenheim, Nürburgring, Oschersleben, Lausitzring but also in Holland (Assen) and Belgium (Spa).

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Wolfgang Lachermeier

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